Coteccons has officially been certified as a Great Place To Work® (GPTW) – one of the world’s most prestigious recognitions for workplace excellence, assessed based on rigorous criteria relating to corporate culture, internal trust, and employee experience. Notably, Coteccons is the first large-scale construction enterprise in Vietnam to achieve this certification.
Great Place To Work® – Built from the Hearts of Coteccons People
Great Place To Work® (GPTW) is the global authority on workplace culture, surveying nearly 20 million employees across 18,000 enterprises in 150 countries. GPTW evaluates “great workplaces” using the Trust Index™ Survey, which measures five dimensions: Credibility, Respect, Fairness, Pride, and Camaraderie.
In Vietnam, only around 200 companies currently hold GPTW Certification – a remarkably small number compared to hundreds of thousands of active enterprises – highlighting the strictness, transparency, and global benchmarking of GPTW’s evaluation framework.
According to the Trust Index™ Survey, 88% of Coteccons employees agreed that this is a great place to work, significantly exceeding the global benchmark of 59%. This result is a powerful testament to Coteccons’ long-term people-centric human resources strategy.
Trust Index™ Survey Result
This certification carries even greater significance amid the severe labor shortage in the construction industry, where competition for talent is increasingly intense. Many companies face rising labor costs and the risk of workforce instability. In this context, Coteccons’ GPTW achievement is not only a milestone in human capital and culture development, but also a strategic advantage that helps the company attract, retain, and nurture talent sustainably.
People-centric leadership strategy – The foundation of a Great Place To Work
At Coteccons, people are the starting point of every strategy and the purpose behind every development effort. Guided by the philosophy of “Selective Leadership”, Coteccons does not aim to become the biggest at all costs, but instead focuses on becoming the best in strategic areas where people feel respected, supported, and inspired to grow.
Coteccons is committed to becoming the world’s first truly people-centric construction company – a “Human-hearted Company”. This philosophy is embedded deeply in the OWN IT culture, where every individual is empowered to take ownership, solve problems proactively, and develop leadership capabilities at every level. At Coteccons, “the right person, at the right place, with the right job” is not a slogan, but a belief that “ordinary individuals”, when placed in the right environment, can achieve extraordinary things. This is how Coteccons invests in human capital: by creating great people, not just searching for them.
This people first mindset has become the firm foundation enabling Coteccons to transform, adapt, and grow sustainably in a highly competitive and high-pressure industry.
Empowering Talent and Developing the Next Generation of Leaders
One of the most transformative milestones in Coteccons’ restructuring journey is the PD Empowerment Model, which positions Project Directors (PDs) as “mini CEOs” at job sites.
PDs are entrusted with autonomy in management, operations, and decision-making, supported closely by the executive leadership team. This model has cultivated a new generation of young, capable, and decisive PDs who have successfully led large-scale projects and set new construction benchmarks for Coteccons.
Complementing this empowerment is a continuous learning ecosystem, clear succession pathways, and a transparent evaluation system, enabling both on-site and office employees to visualize their career trajectories. Empowerment does not merely create strong leaders – it builds a confident, proactive, and united workforce.
“The Happy Coteccons”: Caring for employee happiness and well-being
At Coteccons, the journey from a “Human-hearted Company” to “The Happy Coteccons” is not merely a communication slogan, but a profound transformation in leadership mindset, corporate culture, and our approach to sustainable development.
“The Happy Coteccons” focuses on employee engagement, wellbeing, mental health,and work place friendliness – ensuring that people feel supported cared for, and motivated to perform at their best.
Some highlights include: 10,000 cups of coffee delivered through the Happy Coffee Truck, 63 million safe working hours, 13,000 hours of safety training, 47,000 hours of professional training via internal programs, coaching and mentoring, more than 200 scholarships for workers’ children, and an intensive internship program with Vietnam National University Ho Chi Minh City. These reflect Coteccons’ strong commitment to investing in human capital.
Happy Coffee Truck – where every cup of coffee carries Coteccons’ care for its people
In addition to GPTW, numerous domestic and international recognitions further affirm the company’s people-first strategy:
- HR Asia Awards 2025: Best Companies to Work for in Asia & Most Caring Company
- Human Act Prize 2024: Honoring the “Build Tet” community initiative
- VBW10 – Top 10 Best Workplaces in the Construction Industry: Coteccons ranked No. 1
These accolades demonstrate that Coteccons not only builds a great workplace but also creates a positive impact for the community and the broader construction ecosystem.
The joy of GPTW spreads from the office to construction sites – where Coteccons’ culture is nurtured and lived every day
Coteccons’ Great Place To Work® Certification is more than an honor – it is a recognition of the company’s unwavering commitment to putting people at the heart of everything. From empowering employees, developing new generations of leaders, improving well-being, to spreading human-centered values to communities and partners, Coteccons is shaping a workplace that is stronger, more human, and meaningfully different.
Coteccons remains committed to continuously elevating its workplace standards, enhancing benefits, safety, well-being, learning, and career development. The company aspires to be the top choice for talent, where every individual finds joy, value, and purpose in their work every day.
